The collection of Mens Casual wear is certain to make ripples through the UK Mens Apparel Market.

 

The collection has been completely designed for the UK Man, encompassing T Shirts: Polos, Sweatshirts, Shirts, Knitwear, Shorts, Denims, and Accessories.

 

The direction of the Collection is unmistakably UK, balanced beautifully with Classic Americana references of fabric; colours, and details, that combined create a Collection that is bursting with elements of Fashion and those Classic every day pieces.

T’s, Polos, and Sweats are more trend lead, combined with vintage jeans and sports references, with strong use of American Boy branding. Shapes are up to date, with use of linings, trims, and injection of colour giving a fresh feel to knitted tops.

Shirts have a strong heritage feel, with fabrication and colour; Classic Ginghams, Plaids, and Denims, in a tight range of colours, to make very strong statement.

Knitwear Zip Throughs and V Necks, in Jacquard and Plains with Acid Wash finishes, complete the tops. The, texture and structures here cleverly pull the colours together to create a strong and co orindated layered look.

Function, Authentic, and Vintage, is the flavour on bottoms, whether Shorts or Denims; pockets, with distressed washes with military influences throughout.

 

American Boy has a simple formula; product that delivers a strong Life Style Branded Identity, underpinned with a high level of detailing, all leading to high perceived value by the consumer, however the range is priced competitively, we believe below where the consumer expects in terms of value, making a very strong proposition for the Specialist Menswear Retailer.

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